Problem
Due to increased competition in your community, you have been hired as a marketing consultant by a tourism agency. You know that the characteristics of services (intangibility, indissociability, variability, etc.) create unique marketing challenges. He also knows that these challenges can be met with creative marketing strategies. Thoroughly explain the challenges created to market this travel agency by each of the four features of the services. List and explain your ideas about what needs to be done to address each of these challenges.