Problem
Answer the following questions below on the topic of personal fitness. Answer from the perspective of owning a personal fitness brand.
I. Explain the elements of the firm's promotional mix.
II. Explain whether a push or pull promotional strategy will be used, or a combination of both.
III. Discuss the firm's use of digital, mobile, or social media marketing.
IV. Explain your approach to advertising execution.
V. Explain the organization's use of sales promotion, public relations, live events, publicity, or personal selling.