Discussion Post
In the ASG simulation, you chose a product line. In this unit, you read about branding in Chapter 10.
Topic: Brand Mantra
a) Create a brand mantra (internal) that might address all that the ASG brand offers.
b) Explain why your brand mantra would be well-suited to ASG based on the background information that you have.
c) Now create a brand mantra for yourself. Explain your mantra.
The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.