Book - Principles of Marketing Version 2.0 By John F. Tanner, Jr. and Mary Anne Raymond
Module : Critical Thinking
Critical Thinking Assignment
Important! Read First
Choose one of the following two assignments to complete this week. Do not do both assignments. Identify your assignment choice in the title of your submission. When you are ready to submit, go to the Module 2 folder to upload the document.
Option #1: The Consumer Decision Process Model
Choose a product or service that you connect with as a consumer. In a well-researched essay, explain how the company has used the consumer decision process model (Chapter 3, Figure 3-9) to effectively market the product or service to you. This essay should:
• Detail the strategy based on the model.
• Explain why the strategy was successful for you as a consumer.
• Judge how the company should move into the future.
• Explain the decision-making process you experienced as a consumer when choosing this product or service.
Be sure to discuss and reference concepts taken from the assigned textbook reading and relevant research.
(The CSU-Global Library is a good place to search for research sources.)
You must include a minimum of three credible outside references.
Follow all APA requirements.
Your 2- to 3-page paper must use at least two outside sources besides the textbook and be formatted according to C5U-Global Guide to Writing and APA Requirements. Use the CSU-Global library to find references.
Option #2: Balancing Local Standardized Products Globally
In this assignment, you will analyze the balance of local standardized products globally. In your essay, include the following:
• Explain the company's global strategy.
• Discuss how cultural differences are considered and managed.
• Suggest a plan or strategy for future global growth.
Be sure to discuss and reference concepts taken from the assigned textbook reading and relevant research. (The CSU-Global Library is a good place to search for research sources.) You must include a minimum of three credible outside references.
Your paper should be 2-3 pages in length, well written, and formatted according to CSU-Global Guide to Writing and APA Requirements.