Problem
The armoured vehicle manufacturing industry is experiencing a decline of 17% this year. To grow revenue a company must try to take customers from their competitors.
Which of the assessment from the five forces model below would be the best fit?
a) Rivalry-high
b) Threat of New Entrants-high
c) Negotiating Power of Suppliers-high
d) Negotiating Power of Buyers-low
e) Threat of Substitutes-moderate
Explain why the selected answer is correct. Explain why the answer links with that competitive force and why you think the force is high, moderate or low.