Problem: Price Discrimination
Prior to beginning work on this assignment, read Harlan Landers' article, Individualized Coupons Aid Price Discrimination, and address the following items:
a) Explain why stores offer individualized coupons.
b) Evaluate advantages and disadvantages of price discrimination.
c) Analyze how individualized coupons aid price discrimination and give more profit to stores.
The response should include a reference list. One-inch margins, Using Times New Roman 12 pnt font, double-space and APA style of writing and citations.