Assignment:
Explain why some products succeed and others fail. The most important factor in determining the success of a new product is the extent to which the product matches the needs of the market. Good matches are frequently successful. Poor matches are not.
Q1. In small groups, brainstorm ideas for a new wet-weather clothing line. What type of product would potential customers want and need? Prepare and deliver a brief presentation to your class.
Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.