Explain why some businesses use both above the line and


1. Organizational Culture Assessment

Conduct an analysis of your organizational culture using the OCAI instrument. Ensure you ask at least two other people to complete the questionnaire, as well as doing so yourself. Post your results, conclusions & suggestions on the Forum

2. Do small companies that manufacture only a small handful of products need to be concerned with product positioning? discuss.....

3. Explain why some businesses use both above the line and below the line methods of promotion.

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Operation Management: Explain why some businesses use both above the line and
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