Explain why setting goals and developing formalized selling plans are represented as key requirements for success in selling.
According to research, what are the characteristics of the best sales organizations? Please make sure to reference any research you include in your post, as well as summarize and explain the significance in your own words.
Ron, M., (2005). Personal Selling A Relationship Approach 7th edition. Paperback, ISBN-13: 978-1592602292.
Please refer to Chapter 7-9 when answering the questions.