Discussion Post: Competitive Advantage
The textbook states on page 3 that the heart and soul of any strategy is to gain a competitive advantage. Surely, the point of starting any company is to make money. Why would the book make such a silly conjecture? For your initial post, address the following issues:
a) Explain (using your own words) what you think competitive advantage is
b) Explain why the purpose of strategy isn't to increase profits
c) Explain whether or not you think it should be.
The response should include a reference list. Using one-inch margins, Times New Roman 12 pnt font, double-space and APA style of writing and citations.