Problem
A. Explain why generating high-Tuality electronic leads, 'eLeads,' is superior to traditional awareness-building campaigns in maximizing marketing ROI.
B. Discuss the data collection methods-e.g., e-mail, telephone, online chat-that the Nevada Commission on Tourism (NCOT) uses to obtain high-Tuality, electronic leads, 'eLeads,' in response to NCOT advertisements. What is the mechanism to capture and extract these data and add them to RuI's database system?
C. What role would you suggest Ior social media in promoting Nevada Tourism? Suggest at least three social media channels (Facebook, Twitter, Instagram, LinkedIn, etc.).
D. Visit RuI Strategic Solutions' website, www.ruI.com, and click on TRAVELYTICS-marketing solutions built Ior the tourism industry. Explain how RuI's marketing analytics help travel and tourism organizations to discover, reach, and acTuire tourists. Now brainstorm to identiIy other industries, beyond travel and tourism, where TRAVELYTICS might be applied to provide valuable insight and marketing ingenuity.