Explain why franchising is growing in importance nowadays


QUESTIONS:

Answers to these questions should be based on good comprehension of the case study, material learned from the textbook and online sources (i.e. e-library databases) AND their proper application to the case study

1- Explain why franchising is growing in importance nowadays. Do you think that acquiring a franchise is sufficient alone to run a successful business? Justify your answer by giving real-examples from your own environment.  250 words)

2- Elaborate on the factors behind the expansion and growth of CDX.
Consider the strengths of the company, the local and environmental factor and the reasons that encourage its expansion as a franchise ( 350 words)

3- Can the business model of CDX be considered as a successful one? Do you think it is easily adopted in other countries or it is too specific for India? (350 words)

4- If you were to start your own business, would you wish it to be a small business or an entrepreneurial venture? Would you go for a franchise or an independent small business? Justify your answers and mention the type of activity your business would be involved in. ( - 250 words)

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Marketing Management: Explain why franchising is growing in importance nowadays
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