Explain why digital media has made it for its own category
Problem
Engagement has been added as a basic strategy that marketers use to build customers. Although this has been a goal for marketers, explain why digital media has made it for its own category.
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In this ever-changing ecosystem, media strategies must reflect how brands market to consumers with maximum impact and minimum waste (budgets).
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Although this has been a goal for marketers, explain why digital media has made it for its own category.
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