Explain why consumer market testing might not always be, Operation Management

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Explain why consumer market testing might not always be

Answer the following questions with reference and citations:

1. Explain why consumer market testing might not always be beneficial.

2. Discuss the dilemma faced by all firms of trying to listen to customers’ needs and wants and, yet, also trying to develop new products for those customers that they do not yet serve.

3. Discuss the many reasons why so many new products fail. Are there additional reasons?

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Operation Management: Explain why consumer market testing might not always be

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