Problem
• Identify the key public, the channel(s) selected, key message(s) and desired outcome
• Explain why this campaign is persuasive, using specific course learning to make your case. Be sure to use a strong thesis statement and back it up with evidence, quotes and reference to course learning
• This may be a positive/ethical example of persuasion or a negative/unethical example of persuasion. Please remember this is not an opinion piece and refrain from bringing your personal beliefs into this paper. This is an objective, analytical essay