Problem: Building a Competitive Advantage
Select an article from Business Week, Forbes, Wall Street Journal, etc. that you think describes some internal factors for a specific company. Answer these questions and be specific.
• Identify and discuss two internal factors, using information, for the company in the article. Within your discussion determine and discuss whether the factor is a strength or weakness for the company.
• Based on what you know about the company, thoroughly explain which generic company strategy makes the most sense for them.
• Identify two pitfalls of this strategy that are most important for this company to avoid and explain why.
The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.