Problem: Essay on: A high-tech U.S. firm has developed a consumer product that uses proprietary technology that is the basis for the product's competitive advantage. The product has mass appeal in many markets but the firm has concerns about loss of its technology. Explain 1) what strategy the firm should use, 2) the mode of entry it should use, 3) the marketing mix (4 P's) it should use, and 4) any issues related to power distance when translating its egalitarian, corporate culture, which encourages even lower level employees to challenge their bosses, when entering certain markets. Refer to global business today textbook 12 e by Charles Hill