Problem
Often considered the most important section of a business plan. Briefly tells where your company is, where you want to take it, and why your business idea will be successful. It is also your first opportunity to grab a potential investor's interest.
It should highlight the strengths of your overall plan and therefore be the last section you write.
Explain what problem are you trying to solve and that you have done thorough market analysis. Include information about a need or gap in your target market, and how your particular solutions can fill it.
The response should include a reference list. Using one-inch margins, Times New Roman 12 pnt font, double-space and APA style of writing and citations.