Assignment -
Textbook - Essentials of Strategic Management, Second Edition by CHARLES W. L. HILL and GARETH R. JONES.
Chapter 1 - The Strategy-Making Process
Learning Objectives - After reading this chapter, you should be able to
1. Explain what is meant by "competitive advantage".
2. Discuss the strategic role of managers at different levels in an organization.
3. Identify the main steps in a strategic planning process.
4. Discuss the main pitfalls of planning, and how those pitfalls can be avoided.
5. Outline the cognitive biases that might lead to poor strategic decisions, and explain how these biases can be overcome.
6. Discuss the role played by strategic leaders in the strategy-making process.