Assignment:
Q1. What is a subculture?
Q2. One important subcultural difference is how abstract or literal the group is. What are the distinctions between the two?
Q3. How do marketers promote products and services to ethnic subcultures?
Q4. What is deethnicization? Give an example.
Q5. Why are Hispanic American consumers attractive to marketers?
Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.