Assignment:
Q1. What is acculturation? How does it differ from enculturation?
Q2. Who are acculturation agents? Give two examples.
Q3. Describe the processes involved when a person assimilates into a new host culture.
Q4. Why might a marketer be interested in the second largest ethnic group in a market? Is this group difficult for marketers to reach?
Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.