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Explain what cross-cultural consumer analysis is

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Explain what cross-cultural consumer analysis is and discuss why using this type of research is essential for companies marketing in nondomestic markets. Provide a real-world example to support your ideas.

The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.

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Marketing Management: Explain what cross-cultural consumer analysis is

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