Problem: Define and explain what a consumer persona is and describe its role in developing effective CX strategy. In application to the Marriot Hotels service identify a consumer persona of a millennial (aged 30-35) and provide the following elements in a visual format (graphic or table): a. Demographics and story of the millennial persona. b. The millennial persona's goals for using product/service. c. Motivations for choosing the brand for the millennial persona. d. Painpoints the millennial customer has that your brand solves.