Discussion Post: Marketing Management
• Explain the ways in which companies can conduct online marketing.
• Compare and contrast the different forms of online advertising. What factors should a company consider in deciding among these different forms?
• Why is privacy a tough public policy issue confronting the direct marketing industry and what is being done to address this issue?
The response must include a reference list. Using one-inch margins, double-space, Times New Roman 12 pnt font and APA style of writing and citations.