Understanding a competitive environment and customer differentiation
Respond to one question only. Provide rationale and examples to support your answers.
1. The competitive environment is often overlooked as a component of marketing research. In what way does knowledge of the competitive environment contribute to a more complete understanding of multinational and global market research?
2. Discuss how the inclusion of customer differentiation and measuring customer satisfaction contribute to a comprehensive knowledge of multinational and global marketing fundamentals.
3. The notion of "risk" versus "RISC" (research, involvement and investigation, strategy, and control) is an essential part of multinational and global marketing research. How might components of global marketing research be applied to risk and RISC characteristics?
All written assignments and responses should follow APA rules for attributing sources.