Explain
Types of Media (broadcast, print, out-of-home, digital, branded entertainment)
Paid, Owned, Earned, & Shared Media: What are these? How do they work together? Which are more controlled by the marketer? Which are perceived as more credible by customers?
Media schedules: Continuous; Flighting; Pulsing
Reach; Frequency; Gross Rating Points (GRPs); Run-of-Site (ROS)
Stages in Developing the Marcom Mix
Ways to determine Promotion Budgets