Problem
Imagine you are the manager of a marketing team and are responsible for giving end-of-year feedback to each team member about their individual performance. One of your employees has performed particularly poorly relative to the rest of the team. However, when you show this person his performance numbers, he is surprised. He explains that he had no idea he was doing so badly and actually thought that he was performing well compared to the rest of the team. First, discuss three heuristics and/or biases that might have resulted in this perception. Then, explain two specific actions you would take to help prevent this issue from arising in the future.