Explain two research studies on persuasion


In the first 4 to 6 slides of your presentation you will need to:

  • Summarize at least two previous research studies on persuasion.
  • How were the principles of persuasion studied?
  • Was the research valid? Why or why not?
  • What was learned through these studies that can be applied to the creation of the above PSA?

In this presentation you will need to:

  • Present a creative argument that will persuade the viewers of the need to recycle, which the video will be based on.
  • Use at least two primary principles of persuasion within this presentation.
  • In the final slide outline which two or more principles were used and why they were a good fit for this PSA.

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