Assignment: ADVANCED DIPLOMA OF LEADERSHIP AND MANAGEMENT- Promote Products And Services
INSTRUCTIONS
Purpose of this assessment is to assess skills and knowledge required to research, develop and present a marketing plan for an organisation.
OVERVIEW
This is a Summative Assessment designed to provide evidence of the student's ability to:
Performance Evidence:
• devise, document and present a marketing plan including:
• evaluation of marketing opportunity options
• marketing strategies that utilise existing strengths and opportunities and develop resources and expertise as needed to meet objectives
• marketing tactics that are legal, ethical, achievable and can be reviewed
• costs, scheduling, responsibilities and accountabilities for tactics
• strategic use of marketing approaches and marketing mix
• rationale for objectives and chosen strategies and tactics
Knowledge Evidence:
• summarise organisational structure, products and services and overall strategic and marketing objectives
• explain processes to ensure marketing strategies, approaches and marketing mix align to organisation's objectives and are legal, ethical and achievable
• outline the legislative and regulatory context of the organisation as relevant to the marketing plan
RESEARCH PROJECT
Instructions:
Read the below scenario and complete the following activities:
1. Review the case study information.
2. Research trends and development in the cosmetics industry, potential new and emerging markets, competitors and any other relevant factors.
3. Develop a SWOT analysis that outlines all of the internal and external factors that will impact on the plan based on the case study information and the research above.
4. Based on your review of the case study information and research, develop a briefing report to discuss with the CEO at a meeting. The purpose of the report will be to inform the development of the Marketing Plan.
5. The report should address the following:
a) Introduction to the marketing plan - outlining its purpose.
b) Report on the SWOT analysis conducted.
c) Identification of at least two marketing opportunities for the company based on the review of the case study and research, as well as the SWOT analysis. Include an evaluation of each of the two options, including a review of any possible risks for the marketing opportunity identified and likely returns in regard to revenue and/or profit.
d) Identify and report on marketing strategies that could be used. The marketing strategies you develop must:
- Address the four P's of the marketing mix in accordance with the organisation's marketing objectives, including desired positioning
- Align with organisational strengths as per the case study information
- Be relevant to the marketing opportunities you have identified
- Be consistent with NatureCare's ability to implement such marketing strategies given the information provided in the case study.
- Consistent with existing staff resources and budget.
- Identify and take into account gaps in achieving the objectives with current capability and expertise (this may have been identified in your SWOT analysis so your strategy will need to identify how you will close the gap).
e) Identify and report on marketing tactics for each of the identified strategies including:
- An explanation of marketing tactics and rationale for such.
- Timing of the marketing strategies, staff roles and responsibilities and costs involved.
- Recommended coordination and monitoring mechanisms that will be used to ensure that the marketing tactics are implemented as required and according to timelines.
- How the proposed marketing tactics are achievable within the available budget and staff.
- Legal and ethical issues that need to be considered in using the marketing tactics proposed and how you have ensured these issues are addressed.
f) Identify and report on how marketing performance will be measured against marketing objectives, including a description of the marketing metrics that can be used and rationale for this specific approach to reviewing marketing performance.
6. Send your completed report to the CEO via email (your assessor) inviting the CEO to participate in a meeting with you to discuss the information and to confirm approval to develop the marketing plan based on the information contained in the report.
7. Participate in the meeting.
At the meeting you will be required to:
- Explain the two marketing opportunities that you have identified
- Explain recommended marketing strategies and tactics
- Explain recommended approach to measuring marketing performance
- Seek feedback on your ideas as documented in the report.
8. During the meeting you will need to demonstrate effective communication skills including:
- Presenting your ideas clearly and concisely
- Asking questions to find out your team's views
- Responding to these questions
- Active listening skills to confirm and clarify information.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.
Attachment:- Promote-Products-And-Services.rar