Discussion Post: Buyer & Consumer Behavior
Explain three major theories of personality and discuss how each can be applied when looking at consumer behavior. Using examples, explain how marketers apply these theories. In replies to peers, discuss whether you agree or disagree with the example provided and justify your stance using the topic Resources.
The response should include a reference list. One-inch margins, Using Times New Roman 12 pnt font, double-space and APA style of writing and citations.