Discussion Post
Explain the vertical integration options and directions for the following providers: (i) a major academic medical center such as the University of Iowa, (ii) a five-person general surgery group, and (iii) a manufacturer of durable medical equipment.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.
Textbook
• Essentials of Health Care Marketing 9781284094312 Eric N. Berkowitz Jones & Bartlett Publishers
• Berkowitz, E. N. (2017). Essentials of health care marketing.