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Explain the value of market research competitive analysis

Assignment Objectives

Explain the value of market research, competitive analysis, and customer's buying decisions and switching patterns.

Differentiate between primary and secondary data, how it is derived and it value.

Assignment Details

One clinical service line wants to invest in wireless laptops to make record keeping easier, faster, and more accurate. They would like to prepare a successful proposal.

What tools would you use to gather data for the proposal to make the case for wireless laptops in clinical service lines? Why?

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Marketing Management: Explain the value of market research competitive analysis

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