Discussion Post
For this Discussion, post a substantial response to one of the following question:
o What are the risks of posting information on social media for advertising, marketing, and sales? Provide examples.
o How can an organization use all four social media zones safely and appropriately? Provide examples.
Homework
Length: 2 to 3 pages.
A direct marketing channel typically involves a producer and a consumer. In contrast, an indirect channel is a channel which includes one or more intermediaries (distributor, broker or agent). Companies usually employ multiple channels to reach more customers and improve sales. Some organizations may improve sales is by forging strategic channel unions while other firms may seek methods to trim middlemen within the channel. This process is known as disintermediation. Some of the channels through which companies make efforts to gain entrance into foreign markets include exporting, direct foreign investment, franchising, joint ventures, and licensing. With this in mind, write a short paper which provides answers to the questions below:
o Are direct marketing channels possible for some products and not others? Why or why not?
o Explain the value middlemen can add to products sales and marketing success.
o Think of the products you currently use. Are there any of them you would prefer to buy through different marketing channels? Why?
Portfolio
In this Marketing Management course, you have learned advanced concepts and tools for marketing products and services. These are the same concepts and tool which marketing managers around the world use. However, it is important to consider how marketing is perceived in different parts of the world and what the ethical dimensions of marketing strategies are.
Assume that you are a marketing manager in your country and provide responses to the questions below:
o Give some specific examples of where you think marketing "crosses the line" into unethical behavior,
o Then make some recommendations on what should change.
Format your homework according to the following formatting requirements:
o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
o The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.