You are the CEO of a soft drink company and you want to expand your business. There are some alternatives for you:
- You can join the company which supplies ingredients and raw material required for your products (such as artificial sweetener maker).
- You have consulted your business consultants and they offered you to join the other beverage maker in the industry.
- At the same time, you are faced with another business offer from a leading manufacturer of athletic shoes to join their industry.
Explain the types of each corporate expansion alternative in this case? Describe the advantages/disadvantages of each one.