1. Explain the two opposing forces - cost reduction and adaptation to local markets - that firms must deal with when they go global.
2. What is the basis of Alan Rugman's argument that most multinationals are still more regional than global? What factors inhibit firms from becoming truly global?
3. Explain the difference between strategic actions and tactical actions and provide examples of each.
4. Why are effective stategic control systems so important in today's economy?