Explain the terms reach frequency and weight in the
1. Explain the terms reach, frequency and weight in the media-planning context. Explain what a GRP is and illustrate this in terms of TVRs.
2. Explain why the cost per thousand method is so flawed.
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the free-stream velocity in the test section during an early morning windtunnel test was 100 kmh and the temperature
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1 explain the terms reach frequency and weight in the media-planning context explain what a grp is and illustrate this
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1 explain why the various characteristics of the media such as interactivity dramatic effect or imagination are
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1 is the decision whether or not to sell qantas frequent flyer program a strategic or operational decision is it a
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