Explain the stresses a central theme


Write a four to five  paragraph form letter to potential customers on the range of services your business or organization can provide.

The letter should include the following:

  1. The structure of the letter follows the four-point persuasive outline, AIDA - Attention, Interest, Desire, and Action. 
  2. The content stresses a central theme, selling point, or appeal to the customer. 
  3. The content includes supportive information and details describing the range of services your business or organization can provide. 
  4. Clarity, writing mechanics, and formatting requirements.

Follow writing principles of unity, coherence, and emphasis. Keep paragraphs short. Use concrete nouns and active verbs. Use specific language.

Your assignment must:

  • Be typed, single spaced, using Times New Roman font, with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.

The specific course learning outcomes associated with this assignment are:

  • Use writing process strategies to develop brief business documents, such as routine messages, bad news messages, and persuasive / sales messages.
  • Support ideas or claims in body paragraphs with clear details, examples, and explanations.
  • Organize ideas logically by using transitional words, phrases, and sentences.
  • Use sentence variety and effective word choice in written communication.
  • Write clearly and concisely using proper writing mechanics.

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