Homework: Communication Campaigns
Topic: Prevention of drug and substance abuse
Using your topic of this project, outline the details of your communication campaign. In 1,500 to 2,000 words, do the following:
• State at least 4 goals for your group's campaign. (300 words).
• Describe the context in which the campaign is being conducted (i.e., a worksite, state campaign, or national campaign). (300 words).
• Specify how formative research, audience segmentation, message construction, media, strategy, and evaluation will be used.
• Explain how behavior change theories should be used to explain the strategies you use in conducting your campaign.
• Provide sample copy of messages that you will use in the campaign.
Format your homework according to the give formatting requirements:
• The answer must be using Times New Roman font (size 12), double spaced, and typed, with one-inch margins on all sides.
• The response also includes a cover page containing the student's name, the title of the homework, the course title, and the date. The cover page is not included in the required page length.
• Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.