Explain the strategic difference between short-term and long-term lobbying in the European Union. What are the key institutions to approach for efficient European Union lobbying? Why do non-EU interests also lobby in Brussels and for what current issues?
(PLEASE DON'T COPY PASTE FROM GOOGLE AND WIKIPEDIA, MUST HAVE IN TEXT CITATIONS AND APA CITATIONS FROM AT-LEAST 3 PROFESSIONAL REFERENCES AND 700 WORDS AT-LEAST)