Question: 1. What are the details of the partnership proposed by both parties (Starbucks & the Ethiopian government)?
2. Explain the source of the strategic conflict between Starbucks & the Ethiopian government?
3. Analyze the market position of the Ethiopian farmers using Porter's 5-forces as a frame of reference? What do you conclude?
4. What is the role of certification systems? Argue your answer using Porter's five forces as a frame of reference?