Discussion Post: Marketing Research
o What is geographic segmentation? Briefly explain why consumer goods companies take a geographic approach to marketing.
o Explain the roles of marketing research and its importance in making marketing decisions.
o What is competitive intelligence (CI)? Discuss how it helps managers and how it is used.
The response should include a reference list. Using one-inch margins, Times New Roman 12 pnt font, double-space and APA style of writing and citations.
Reference
All quotes are from: Lamb, C. W., Hair, J., & McDaniel, C. (2020). MKTG: Principles of Marketing (13th ed.). Cengage.