1. Relate the motivation techniques described in the case to those covered in this chapter. What have you tried already? What do you think should still be tried?
2. How is it different trying to motivate people who work directly for you compared to those who work for someone else (as in the situation with the store employees in the case)?
3. Explain the role that leadership plays in motivating these retail employees.
4. As a follow-up to this case, the sales representative started offering financial incentives (bonuses) to employees that met the desired sales increase. Discuss the pros and cons of using incentives.