Discussion Post: Pricing Concepts
• Why is pricing so important to the marketing manager?
• How does price allocate goods and services?
• Why do many firms not maximize profits?
• Explain the role of supply and demand in determining price.
• Explain the concepts of elastic and inelastic demand. Why should managers understand these concepts?
The response should include a reference list. One-inch margins, Using Times New Roman 12 pnt font, double-space and APA style of writing and citations.