Problem
Planning is probably the most important part of any research project. Too frequently, however, it is a process which is ignored or for which the importance is underestimated. Explain the role of planning in an Analytics initiative. The use of the research design matrix can preclude such necessity, as every part of a research study must be pre-planned and fit into a pre-determined framework. Highlight some of the key benefits in developing a research matrix. Highlight some of the key challenges in developing a research matrix.