Explain the role of market segmentation


Marketing essay question 200 words

1. Explain the role of market segmentation including the criteria that can be used in ultimately identifying the target market. Why is it necessary to identify a target market? How does this aid the marketer in better differentiating their products to the consumer? How does this entire process help the consumer with their buying decisions?

Your essay response must be a minimum of 200 words in length.

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Marketing Management: Explain the role of market segmentation
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