Assignment: International Marketing Environment
Write a 4-6 page paper in which you:
1. Explain the role of government in international trade, the various levels of economic integration, and the impact on international marketing.
2. Describe the economic and cultural elements of the international marketing environment and explain how these factors affect marketing operations.
3. Summarize the major political and financial risks associated with international marketing.
4. Explain the strategic marketing planning process, strategies for entering foreign markets, and considerations for subsequent market expansion.
Your assignment must:
• Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions.
• Include a cover page containing the tile of the assignment, the student's name, the professor's name, the course title, and the date.
The cover page and the reference page are not included in the required page length.
The specific course learning outcomes associated with this assignment are:
• Explain the role of government in international trade, the various levels of economic integration, and the impact on international marketing.
• Describe the economic and cultural elements of the international marketing environment and explain how these factors affect marketing operations.
• Summarize the major political and financial risks associated with international marketing.
• Explain the strategic marketing planning process, strategies for entering foreign markets, and considerations for subsequent market expansion.
• Integrate the core marketing concepts into viable marketing strategies to support exporting and the full range of global marketing operations.
• Use technology and information resources to research issues in international marketing.
• Write clearly and concisely about international marketing using proper writing mechanics