Explain the profitability of focusing a brand


Discussion questions:

1.Explain the profitability of focusing a brand. Describe the components of a brand and why customers identify that brand to your product or service. Explain the advantages when the consumer has expectations of a brand.

2.What are the purposes of a business plan? Why is an exit plan important? What do we mean by multiple futures planning? Why is this important?

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Marketing Management: Explain the profitability of focusing a brand
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