Case - In this module, we will be taking a look at how organizations utilize the process of strategy mapping in order to integrate their balanced scorecard efforts with organizational strategy. This is an important step in the BSC approach in that this process helps to determine if the strategic actions of the organization are in line with the organization's strategy as a whole. We'll look at several examples of organizations that have implemented the BSC approach and consider their strategy mapping efforts. In the next module, you will get an opportunity to apply the strategy mapping technique in your organization.
o Evaluate the application of the Balanced Scorecard approach in an organizational situation.
o Write objectives, identify measures, and propose initiatives to improve performance from the learning and growth perspective.
o Discuss the application of an integrative approach to organizational improvement using a learning and growth perspective.
Explain the process of strategy mapping and how it relates to performance management and establishing value propositions. You may discuss this theoretically or use the Glacier Inn case study presented in the Armitage and Scholey (2009) document in your readings to serve as an example for integrating these ideas. Alternatively, you can use the Hazard Action Zone case study presented in Murby & Gold document (see background readings) if you'd prefer.
Armitage, H., Scholey, C., (2006). Using strategy maps to drive performance. Society of Mgt. Accountants of Canada. Retrieved from:
https://www.cimaglobal.com/Documents/ImportedDocuments/Tech_MAG_Strategy_Mapping_March07.pdf
Your essay should be 4 to 5 pages long and include the following:
Introduction: In this part of your essay you will need to introduce your topic and provide a very brief overview of the key points you plan to make in your paper.
Analysis: In this section you will present the actual comparison and contrast between BAA's approach to the Balanced Scorecard and more traditional approaches.
Conclusion: Wrap up your argument with a clear and cogent synopsis of your findings. Do your best to convince your reader (audience) as to your position.