Assignment task:
YouTube Video: Tesla Quality Issues Threaten Its Dominance in China EV Market | WSJ
Article: Tesla summoned by Chinese regulators for quality concerns By Rita Liao
1. Explain the precarious situation in which the carmaker found itself. Why is it so important for Tesla to ensure that its reputation as a ground-breaking leader in the global electric car market remains intact? Please explain presenting support to your arguments from multiple sources.
2. Suggest a course of action (strategic plan) for Tesla to respond to this brand crisis using the two principles: Speediness and Sincerity. NOTE: Describe in detail the proposed strategy and explain the rationale behind it with support from multiple sources.