How the marketers use personality tests to understand the consumer behavior. The use of information around psychological demographics and traits can be significantly valuable information to the marketer. Contain a discussion of at least one personality test that marketers use and how it relates to identifying consumer behavior patterns.
1. Explain why identifying consumer behavior patterns are so important and impactful to the marketer.
2. Find out and explain a personality test that is used by marketers, including the basic premise of how it works. From a marketing standpoint, how might this tool is used with respect to more effectively reaching the company's target market?
3. Explain the potential disadvantages to the use of personality test results by a marketer. Discuss how might a marketer decrease the impact of these disadvantages?
4. Relate the use of demographic and psychological information along with reference groups and subcultures to understanding overall consumer buying habits.
Your response should be a minimum of three pages, double-spaced. References should include your textbook plus a minimum of one additional credible reference.